From making shoes out of marine debris to the Run For The Oceans global initiative, this dynamic partnership is tackling plastic pollution in a big way.
Ah, the sea. In remarks to attendees of an America’s Cup dinner in 1962, President John F. Kennedy observed, “We are tied to the ocean. And when we go back to the sea, whether it is to sail or to watch it we are going back from whence we came.”
Alas, the sea as it stands now doesn’t look much like the one “from whence we came.” We produce so much plastic that some 17.6 billion pounds of it finds its way into the marine environment every year; the equivalent to dumping a garbage truck full of plastic into the oceans every minute.
Which is why it is so very refreshing to see big companies like Adidas making substantial, significant strides to reduce their use of virgin polymers. By 2024, the company expects to be using 100 percent recycled plastic, which is really something.
One of the ways in which Adidas is proving super innovative in terms of plastic is in their use of marine debris and trash collected from beaches and coastal communities, to make shoes. Adidas partnered with the ocean environmental group, Parley for the Oceans, and the ensuing collaborative collections have been awesome. Read more
“We need to defend diversity on land and in the sea and we need solutions, and these solutions can only be realized by harnessing the imaginative side of human culture – the arts.” Parley website
The Rama Exhibition 