If you tend to feel discouraged by the magnitude or immediacy of our ecological challenges, check out this TED talk: Jason Clay: How big brands can help save biodiversity.
Some feel that no matter what contribution they make to ecological sanity, it pales so much in comparison to the big corporations that they can’t even bear to look at the challenges we face.
Truth is, on every level, everywhere, in every country, in every city, county and ecosystem, there is powerful good work happening on every level of society.
Coolest thing is, Jason Clay is working with the big boys ~ and doing so successfully. Jason Clay is one of my new Nature’s Heroes.
I think you will really feel great after watching his talk…so reassuring!